Swedish summer is the best day of the year
The collection is crafted with our signature ecological- and biodegradable Havana pattern as a foundation along with earthy tones of brown, yellow, dark green and black. Timeless and understated. A highlight addition to the collection is the new ”JET” frame - a 70s inspired aviator frame. Orange, yellow and blue lenses compliment the collection to bright up the cloudiest of days.
Images by Annika Berglund and Monokel co-founder Robert Sandgren. Most photos are from the local beach a few km from our workshop in the archipelago, with some additional images from a Värmland roadtrip. The campaign features frineds Alma, Anton, Mengly, Lovisa, Ryoma, Mark, Johanna, our dog Alma and our cat Bo.